Brand and Demand Marketing: The New Power Couple

Brand and Demand Marketing: The New Power Couple

by | Sep 7, 2022 | Uncategorized

Once rivals, these two disciplines are collaborating and finding new ways to drive revenue By Thomas Anderson, Sarah Mier, David Novak and Mat Zucker A new wave of détente is developing across corporate marketing departments. And those who are collaborating well are...
Do You Have a Brand Cause?

Do You Have a Brand Cause?

by | Nov 11, 2021 | Uncategorized

By Thom Villing, former president & co-founder of Villing + Company (retired) At the end of November, the Michiana chapter of the American Marketing Association will be hosting a special event highlighting several area non-for-profit organizations. It will not...
well worth the investment

well worth the investment

by | Mar 26, 2021 | Uncategorized

Do you help businesses promote themselves? Are you a copywriter, photographer, or videographer? Do you print or produce literature or marketing collateral or digital ads? Are you a social media manager? A marketing agency? A strategy consultant or web developer?...
Lukaszewski’s Civility and Decency Manifesto

Lukaszewski’s Civility and Decency Manifesto

by | Dec 11, 2020 | Uncategorized

By James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus When your words, deeds or actions turn to vilification, stop. When you use sarcasm to ridicule and damage, demean, dismiss, diminish or humiliate, stop. When your words are arrogant, causing...