by Amanda | Nov 11, 2021 | Uncategorized
By Thom Villing, former president & co-founder of Villing + Company (retired) At the end of November, the Michiana chapter of the American Marketing Association will be hosting a special event highlighting several area non-for-profit organizations. It will not...
by Amanda | Aug 10, 2021 | Culture
By Jacob Harsch From my relatively short experience learning about marketing, I have discovered one important nugget of truth: marketing is a reflection of our culture. Put simply, marketing is the action of appeasing to your customers. You accomplish this by knowing...
by Amanda | Dec 11, 2020 | Uncategorized
By James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus When your words, deeds or actions turn to vilification, stop. When you use sarcasm to ridicule and damage, demean, dismiss, diminish or humiliate, stop. When your words are arrogant, causing...
