Brand and Demand Marketing: The New Power Couple

Brand and Demand Marketing: The New Power Couple

Once rivals, these two disciplines are collaborating and finding new ways to drive revenue By Thomas Anderson, Sarah Mier, David Novak and Mat Zucker A new wave of détente is developing across corporate marketing departments. And those who are collaborating well are...
well worth the investment

well worth the investment

Do you help businesses promote themselves? Are you a copywriter, photographer, or videographer? Do you print or produce literature or marketing collateral or digital ads? Are you a social media manager? A marketing agency? A strategy consultant or web developer?...