Do You Have a Brand Cause?

Do You Have a Brand Cause?

By Thom Villing, former president & co-founder of Villing + Company (retired) At the end of November, the Michiana chapter of the American Marketing Association will be hosting a special event highlighting several area non-for-profit organizations. It will not...
Is marketing a reflection of our culture?

Is marketing a reflection of our culture?

By Jacob Harsch From my relatively short experience learning about marketing, I have discovered one important nugget of truth: marketing is a reflection of our culture. Put simply, marketing is the action of appeasing to your customers. You accomplish this by knowing...
well worth the investment

well worth the investment

Do you help businesses promote themselves? Are you a copywriter, photographer, or videographer? Do you print or produce literature or marketing collateral or digital ads? Are you a social media manager? A marketing agency? A strategy consultant or web developer?...
Lukaszewski’s Civility and Decency Manifesto

Lukaszewski’s Civility and Decency Manifesto

By James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus When your words, deeds or actions turn to vilification, stop. When you use sarcasm to ridicule and damage, demean, dismiss, diminish or humiliate, stop. When your words are arrogant, causing...