What Makes Videos Work … or Not?: A Live Panel Analysis

AMA Michiana is organizing a special event where a panel of video experts live analyzes videos submitted by YOU, the AMA Michiana community.

Have you ever wondered what makes video content effective? Does something seem to work for you but you aren’t sure why? Want a chance to ask your most burning video questions to a team of expert creators and artists? Then this is the event for you!

All AMA Michiana members and friends are invited to submit video suggestions for the panel to analyze in a live session. We’ll show the brief clips, then have the panel break down the video show based on their expertise as well as any specific feedback requests the submitter adds.

SUBMIT YOUR VIDEO SUGGESTION

Here are the criteria for the video we will be selecting from:

– Please submit a link to a video publicly available (on a platform like YouTube or Vimeo).

– The video should be no more than 2 minutes long.

– The video should be edited, please no raw livestreams, footage from events with no editing, Facebook lives, etc.

– You may may have either produced the video yourself or in your organization, or the video may be one you admire from another organization (so long as the video is PUBLIC).

Please submit your suggestions and come to this exciting, interactive, multimedia-rich session of AMA Michiana.

About the Panelists

Ryan Juszkiewicz is a filmmaker with a rich background in independent film, television, and print. He earned a degree in film direction from Columbia College Chicago and a Master’s in Digital Cinema from DePaul University. Over his career, he has worked on over 20 feature films and numerous short films. His clients have included CBS, NBC, Fox, Firestone, Allstate and Coca-Cola, with his work streaming on platforms such as Hulu, Netflix, and Amazon Prime. Ryan balances commercial and artistic projects, bringing a unique blend of cinematic framing and practical considerations to his work. He has developed strong relationships with content creators in various industries, including healthcare, real estate development, and agriculture. He has produced promotional and documentary projects for nonprofit organizations, supporting their missions and fundraising efforts. His recent collaborations include projects with the Unity Foundation, United Way, Reigns of Life, and LaRabida Children’s Hospital. His commercial work has garnered multiple advertising awards, and his short film Bully won Best Short Film at the Franklin International Film Festival.

Ryan has taught film history and production at the college level and various filmmaking workshops,  His current research explores the integration of ethical AI technologies in film, focusing on both storytelling and design.

Melqui Rodriguez is a seasoned AV professional with expertise in all aspects of video production. Over the years, he has collaborated with numerous local agencies and directly worked with the University of Notre Dame on many projects and events. Some of his clients have included St. Joseph Regional Medical Center, Martin’s, the Studebaker Museum, and many more. He owns an AV business and has provided mentorship and opportunities to other upcoming professionals in the market.

Andrea Rogers is a producer, director, writer, and editor with a passion for short- and long-form documentary storytelling. She is co-owner and head of operations at Grass Roots Media, an Emmy Award-winning video production company in South Bend, IN. For 30 years she has been creating marketing and communications videos and documentary pieces for non-profit, corporate, and educational clients in the US and overseas. She originated and taught for 8 years a video production course as an adjunct instructor at Saint Mary’s College.

Getting started in broadcasting as a teenager, Donnie Rogers was involved in radio as well as the television program “Beyond Our Control.” While employed at WNDU Donnie co-founded Grass Roots Media to serve the Business, Academic, and Non-Profit communication community. Donnie is Vice President of Technology, senior editor, and director of photography. His strengths include location production, editing, and animation. He balances the creative and technical aspects of cinematography on every project, resulting in the highest quality raw materials for use in the editing process.

Dan Vukmirovich is founder/manager of The 1985 – Totally 80’s Tribute. He has previously served as creative director, director brand, and other creative roles in area advertising firms with a strong focus on video.