Why Podcasting is the Future of Mainstream Marketing Strategy

Why Podcasting is the Future of Mainstream Marketing Strategy

Audio content is quickly becoming one of the most consumed forms of media in the U.S. Podcasting falls under that category and has steadily increased in popularity since its inception in 2004. It is the last form of democratic media and has no parameters to what is...
The Future of MarTech: Panel Discussion

The Future of MarTech: Panel Discussion

The Future of MarTech: Panel Discussion Marketing technology (martech), according to ANA Marketing Futures, can be classified as, “any piece of technology a marketer uses to automate or streamline processes, collect and analyze data, or provide various means of...
Is marketing a reflection of our culture?

Is marketing a reflection of our culture?

By Jacob Harsch From my relatively short experience learning about marketing, I have discovered one important nugget of truth: marketing is a reflection of our culture. Put simply, marketing is the action of appeasing to your customers. You accomplish this by knowing...