Marketing the Mission: How Non-Profit Organizations Can Maximize Success Through Strategically Integrated Marketing Communications

Michiana Marketers Give Back Luncheon

Unique, highly interactive program of relevance  to all involved in leading and promoting non-profit organizations

Marketing a non-profit organization poses challenges far different than those face by commercial marketers. Finding the balance between mission and money. The care and feeding of volunteers. Enhancing donor relations. Engaging sponsors in cause marketing opportunities. And managing communications channels in ways that are appropriate to the cause.

In the interest of assisting our invaluable non-profit community, AMA Michiana is expanding our traditional “ask-a-marketer” format for this event. Three area non-profit organizations will tell their brand stories and relate marketing challenges of particular concern. After their respective presentations, they will be joined by a select panel of non-profit leaders with proven success in various facets of marketing. In addition, the audience will be invited to participate in a robust and interactive exchange of opinions on the topics raised.

This is a must-see opportunity for anyone involved in leadership and marketing of mission-driven organizations.

About the organizations

Cultivate Culinary

As a 501c3 not-for-profit organization, Cultivate is devoted to ending the cycle of hunger in the local communities of northern Indiana by providing a food rescue service.

Our mission is to build a local network of food suppliers with the goal of providing wholesome meals so no one in our community goes hungry.

Join with us to provide food to the most vulnerable in our community. Your donations and volunteer time are invaluable to changing lives in northern Indiana.

Soma Support

Seven in ten Americans claim they are struggling financially. Soma aims to help South Bend and the surrounding areas learn proper financial literacy, as it is an extremely important part to having a functioning society. Soma has three main areas of focus:

1. Young adult education – we created Soma’s young adult curriculum to help further student’s understanding in complex areas of life and business.
2. Entrepreneurship – our entrepreneurship area helps to cover any stage of business. Whether it’s an already thought-out business plan, a new business, or help with an existing business plan.
3. Tax assistance – the IRS has allowed us to partner with them to assist the elderly and those with disabilities with their taxes, at no cost to them.

Junior Achievement of Northern Indiana

Junior Achievement of Northern Indiana serves over 144,000 students annually through hands-on programs focused on financial literacy, work-readiness, and entrepreneurship. Its mission is to help students realize that the education they are getting today will help them to have a bright future tomorrow. JA’s unique, volunteer delivered programs, show them all of the possibilities that lay before them.

Panel Moderator: Thom Villing, retired founder and CEO of Villing + Co.
Now retired as founder and CEO of local marketing communications agency, Villing + Company, Villing has been a passionate advocate and supporter of regional non-profit organizations. He has been involved in highly successful marketing programs for clients including Ronald McDonald House Charities, the South Bend Clinic and other area healthcare providers, South Bend Civic Theatre, Saint Vincent de Paul Society, South Bend Regional Sports Commission and many others. A past president, programming VP and long-time board member of AMA Michiana, Villing was recognized as a Lifetime Achievement Award winner of the chapter.

Panelists:

Christina Herceg Tembo, Chief Marketing Officer – Logan Community Resources, Inc Christina Tembo is a seasoned marketing professional with over 15 years of management experience. Prior to joining Logan, Tembo served in senior marketing and management positions for Corvilla, South Bend Medical Foundation and the Blue Water Group. Those experiences have been the foundation for a strong reputation in project and brand management, branding and strategic marketing.

Brian D. Cook, Chief Marketing & Communications Officer – Community Foundation of Elkhart County
Brian D. Cook is the Chief Marketing and Communications Officer for the Community Foundation of Elkhart County. In his career spanning 25+ years, he has managed marketing teams and implemented strategies in a variety of settings. He worked at the University of Notre Dame from 2005 to 2019, including as director of marketing for the Mendoza College of Business from 2017 to 2019. During that time, he oversaw a digital-first marketing and advertising strategy to improve enrollment in graduate programs and led a comprehensive redesign of the college’s website. In addition to other roles at Mendoza, he has worked as a creative director and marketing manager in a range of business and advertising agency settings in northern Indiana and southwestern Michigan

Juan Constantino, Executive Director – La Casa de Amistad
Juan Constantino is the Executive Director of La Casa de Amistad, a youth and community center in South Bend, IN. He is a Holy Cross College alum who started his career at La Casa in 2016 as the Programming Assistant. He grew within La Casa as the Director of Development as the center kicked off a $3 Million capital campaign to expand its reach and programming. La Casa de Amistad moved into its newly renovated facility in June of 2021, and he was voted as the new Executive Director in September 2021. Constantino is also actively involved in the community as part of the Advisory Council for the Young Professionals Network under the South Bend Regional Chamber, is on the Indiana Latino Institute's Legislative Advisory Committee, and is a member of the Refugee Steering Committee for South Bend and St. Joseph County to support the resettlement of a number of Afghan families.

Lunch will include wraps and sandwiches, café salad, assorted bottled sodas, and ice water. For any food allergies or special meal requests, please email [email protected].

Event Sponsors