Why Podcasting is the Future of Mainstream Marketing Strategy

Audio content is quickly becoming one of the most consumed forms of media in the U.S. Podcasting falls under that category and has steadily increased in popularity since its inception in 2004. It is the last form of democratic media and has no parameters to what is possible. The opportunities for how this medium can be used in marketing, branding, and business are endless. Hear from an expert how to use the innumerable untapped niches in podcasting to level up your business, including the use of partnerships, building a loyal client base, and how it will increase your professional clout. How often do we find ourselves on the precipice of what’s possible in an industry? You can and will shape the future of marketing in audio.

Top 3 Take-Aways:

1. How to use podcasting to your advantage through your own, by being a guest or by marketing on one
   1. Pre-event version: 3 ways podcasting will give you a professional edge
2. How podcasting will grow a more loyal client base
   1. Pre-event version: How to attract the clients you actually want to work with using podcasting
3. How you can use podcasting to your client’s advantage through partnerships, sponsorships, and advertising
   1. Pre-event version: How podcasts will lead the way into the future of marketing for you and your clients

About the Author

Amanda Roscoe Mayo (pronouns she/her) is the founder of How To Podcast Corp., a Podcast Launch Specialist, Podcast Coach, and Podcast Producer who works with underrepresented voices to launch a podcast or audio project. With 10+ years as a music journalist her work can be found on NPR station KQED Arts online publication, Consequence of Sound, NPR Station Marfa Public Radio, and Chicago Independent Radio Project where she was a dual Production and Features Director managing their award-winning weekly artist interview podcast. Her current mission in life is to make anything and everything podcast related accessible in order to remove any barriers to breaking into the industry, especially for marginalized voices.

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