The #1 Mistake You Don’t know You’re Doing

Never Word that Again: The #1 Mistake You Don’t Know You’re Doing 

Having trouble creating memorable, sticky, story-driven marketing that generates leads, wins more clients and sells more stuff? Michael Chapin will introduce you to the StoryBrand Framework, a game-changing tool businesses are rapidly implementing to gain a competitive advantage. This entertaining and informative session will quickly spark new ideas and challenge you to think about how you can use the power of story to engage customers and increase sales.

1. • Recognize blind spots that might be hindering business growth.
2. • Walk away with a concrete framework to guide all your marketing messaging through.
3. • Understand a powerful tool to improve your branding, new product launches, social media, sales funnels, website design and more.
4. • Learn how the story is implemented to change a website.
5. • Spark marketing innovation.

Michael Chapin helps struggling businesses use story-driven marketing to stimulate sustainable growth. Fresh out of college, Michael launched and grew a California bank into a multi-million-dollar branch in a few short years. He worked for ten years in radio, managing a global network of 1,600 affiliate stations. Currently, he owns and runs a digital marketing company that leverages today’s digital tools to grow businesses. With over twenty years of experience in effective marketing leadership, Michael finds time to travel internationally to teach, empower, and train future leaders to build successful companies. Michael is a graduate of Purdue University and MTS. He and his family live in Chicago, Illinois.