Avoiding Scope Creep

Avoid SCOPE CREEP (for agencies and internal marketing departments).

AMA MEMBERS WILL SEE A DISCOUNTED RATE DURING REGISTRATION.

FOR AGENCIES: Unpaid scope creep is one of the biggest threats to your agency’s profits, because you feel pressure to say “yes” without evaluating the financial impact of that “yes.” We’ve all been there: a client asks for something extra… and we just want to say “yes.” Even when we know free out-of-scope (OOS) work hurts our profit margins, it’s hard to stop.

FOR INSIDE MARKETING: Rather than a client who has to make an appointment, inside marketing departments (and marketing departments of one) face other department heads and managers and staff just walking up to their desks unannounced. Do you stop what you’re doing and take on new work with an immediate turnaround?

YOU WON’T WANT TO MISS THIS IF YOU LIKE MARKETING.

In the meantime, here’s more information about Karl:

Through Sakas & Company, he offers custom consulting, executive coaching, and training programs and products to help agency owners “up-level” at their agency. These include his “Agency PM 101” on-demand course—for the reluctant project manager—and his “Work Less, Earn More” agency growth boot camp—designed to help agency owners achieve their ideal work life.

Karl is a fourth-generation business owner with over 20 years of consulting experience. He’s worked as the #2 person at two digital marketing agencies and has written extensively on how to run a better agency. Karl has authored over 400 articles on agency management and several books including Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams.

This event is sponsored and supported by: