ama michiana wine event

Who’s Wine is it Anyway? John Rubino (Seattle, WA)

Whose Wine is it Anyway?

Meeting Location: In-person (Gillespie Center, 53995 IN-933, South Bend, IN 46637) and Zoom 

How do you market the second largest premium wine producer in the US? With more than 1,050 wineries, 400+ wine grape growers, 70+ grape varieties grown and 16 AVAs (American Viticultural Areas), Washington Wine produces less than 1% of the global wine market. GreenRubino was hired to identify the highest potential target audiences and find innovative ways to market Washington Wine to them. We’ll discuss overall approaches, specific creative executions and outcomes. We’ll identify key takeaways and how they may apply to your business.

This will be AMA Michiana’s first hybrid event of the year: join us at the Gillepsie Center or tune in remotely via Zoom! For those comfortable with attending in-person, the event will be followed by a wine tasting of selected wines from Washington state. Not to miss out on all the fun, virtual attendees can participate in the wine-tasting by having a bottle of the selected wines sent to them.

Key Takeaways:

  • Learn how GreenRubino successfully marketed the 2nd largest premium wine producer in the US
  • Find out how these marketing approaches and tactics can apply to YOUR business
  • Experience the unique flavor of wines made in Washington state

 

About the Speaker

John is a strategic, innovative marketing and business professional with more than 25 years of preeminent client branding and advertising experience. With his years of experience in marketing, finance, and operations, John provides strategic expertise that combines knowledge of all aspects of both the business and advertising worlds. On projects, John is the common thread uniting business goals with creative solutions, acting as a strategic director in the process.

John established his reputation for success during his years with Landor, a leading brand consulting agency, where he led the global relationship with Microsoft and created an efficient, process-driven model that is now a benchmark for the way in which strategic brand firms do business. John is currently working on projects for GreenRubino for FICO, Microsoft, Walla Walla Valley Wine, Shake Shack Delta Dental, Washington State Tourism and Pima Medical Institute to name just a few.

John has a BBA in Finance from the University of Notre Dame.

Date

May 18 2021
Expired!

Time

America/New_York
4:00 pm - 5:30 pm

Cost

$15.00

Zoom Meeting

Location

Gillespie Center
South Bend, IN
Website
https://gillespieconferencecenter.com/

Organizer

American Marketing Association - Michiana
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April 2024
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