Intro to Influencer Marketing Luncheon with Alessandro Bogliari (New York, NY)

Introduction to Influencer Marketing

Influencer marketing has the potential to be one of the most productive and lead-generating marketing tactics available to brands today. And while new in nature, influencer marketing is more available and relevant than you might think. With the rise of niche media channels on YouTube, TikTok, and other social and entertainment platforms, there are a plethora of opportunities to find an influencer and community that aligns with your brand’s service or product.

But just because influencer marketing is the popular new tactic in town, doesn’t mean you should necessarily dive in headfirst just to, “check the box”! After all, this tactic is a new frontier in the world of marketing, where results can be unclear, and mistakes can be costly. Influencer marketing efforts for your brand should be thought out, with a defined end goal.

To help us better understand and navigate through influencer marketing, we will be hearing from influencer marketing, and digital marketing expert, Alessandro Bogliari. Alessandro will explain the best ways to find and engage with the right influencers for your brand, and furthermore, how to measure the results of your influencer marketing campaigns.

We hope you’ll join us for this networking and educational luncheon!

Key Takeaways:

– who is an influencer (vs content creator)

– how to find and engage with the right influencers for your business

– how to measure influencer marketing ROI


About the Speaker

Alessandro Bogliari is the CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram, and YouTube. Alessandro is an authoritative voice in the digital marketing industry, having been cited by magazines like BBC, TIME, Forbes, and the WSJ among others. While at the same time serving big-name clients like Google, Facebook, Unilever, Sony, and more.

Connect with Alessandro.





Meeting Location: Howard Park Event Center, 219 S. St. Louis Blvd., South Bend, IN 46617

Meeting Time: 11:30 a.m. – 1:00 p.m. EST


AMA Members – $20

Non-AMA Members – $30

Students – $15

Virtual Zoom Ticket – $10

Lunch will include wraps and sandwiches, café salad, assorted bottled sodas, and ice water. For any food allergies or special meal requests, please email [email protected] 

Thank you to our sponsors!

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Sep 21 2021


11:30 am - 1:00 pm



Zoom Meeting

Howard Park Event Center


Howard Park Event Center
219 S St Louis Blvd, South Bend, IN 46617


American Marketing Association - Michiana
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