A graphic about an upcoming event. Text from the top "Student International Business Council (SIBC)" Then the main title of the event is "Gerber: Not Just for Babies!" The subheader states "Join Notre Dame & St. Mary's students as they share their marketing strategy with Ogilvy & Gerber, tackling how to make Gerber a go-to snack for Gen Z! This is a virtual event to join from anywhere." The event date is February 20 2025, beginning at 2:00 p.m. It is hosted virtually.

Gerber: Not Just for Babies!

Name: Making the Write Connections with Jess Koscher
Start: 2025-03-20
End: 2025-03-20
Location: South Bend Technology Resource Center

The Student International Business Council (SIBC) has over 900 active members from Notre Dame and Saint Mary’s. With the vision of fostering peace through commerce, it hosts more than 60 semester-long projects that tackle unique case students and create meaningful deliverables. Marketing is one of the six areas of social impact covered by the SIBC.

In fall 2024, a team of students worked with Ogilvy and Gerber on a marketing strategy to expand Gerber’s snack-like offerings to appeal to an 18-25 age group, tackling a misconception that Gerber is “just for babies.” They showed how Gerber can build its Gen Z consumer base by introducing new flavors, distribution networks, and viral digital campaigns.

Join this virtual event to hear from the student group about their presentation and their experience working with a national brand and presenting their strategy in New York City.