NUMBERS MATTER: USING GOOGLE ANALYTICS TO GENERATE MORE TRAFFIC & ENGAGEMENT
Numbers Matter: Using Google Analytics to Generate More Traffic & Engagement
Meeting Location: Zoom
Google Analytics can be an overwhelming tool to use. Knowing how visitors behave on your site is crucial to your business growth! Looking at how many visitors your site has is just the first step. Finding out what reports you need to succeed with in making changes online is important. This session will go into detail on what really matters to grow your brand on Google and other platforms online.
- Learn what reports matter the most for an organization
- Learn how to automate custom reports and save time
- Learn how to use the data to grow online traffic
About the Speaker
Chris N. Cheetham-West, MBA is an international speaker, author, and President of LR Training Solutions. Formerly, he served in a position at Google where he managed the area of marketing key products. He helps teams save time and money by utilizing the best tools online. Chris the author of Digital Marketing for Results: How to focus on what matters. His book is named as one of the best Digital Marketing of all time by BookAuthority. Chris has worked with teams at global brands such as: Mercedes-Benz, Canon, and other companies. He is listed as one of the top 50 black professionals & entrepreneurs of Texas by D-Mars.