How Marketers Can Enable Sales by Thinking More Like Sales People (Steve Hennegan, Cincinnati, OH)

How Marketers Can Enable Sales by Thinking More Like Sales People

Meeting Location: Zoom

The business world we are all living in today comes with unique challenges, fierce competition, and limited opportunities. We have all been forced to adapt and think differently than we did just 12 months ago. Companies are looking at Marketing differently now. They aren’t leaning on them as much for product exposure or brand awareness, they need them to be revenue generators. This makes the connection between sales and marketing that much more important. Getting inside the mind of your company’s most successful salesperson is a challenging exercise. I want to guide you through that process which will undoubtedly help you increase your “Lead to Sale” metrics and drive revenue for your organization! Let’s make you the hero!

Key Takeaways:

  • Learn how your marketing can be viewed as a revenue generator
  • Learn how to better connect with, and understand the mindset of your sales team
  • Learn how to increase your “lead to sale” metrics


About the Speaker


Notorious for his sports analogies, Steve is a dedicated sales leader with a successful track record selling innovative software solutions to a wide range of organizations. Having a degree in Marketing and a background in tech sales, he is currently the CX/Sales Enablement community chair in Cincinnati. He is passionate about growing organizations through sales enablement, CX, and social selling.

He lives in Lebanon, OH with his wife Ashley, and their 3 children Kiley (13), Addison (8), and Boston (1), and their 3 dogs Otis, Django, and Rory.


Jun 15 2021


11:45 am - 1:00 pm



Zoom Meeting


American Marketing Association - Michiana
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